In Tom Wolfe's novel The Bonfire of the Vanities, Larry Kramer, a Bronx District Attorney and one of the novel's main protagonists, prides himself on his strong sternocleidomastoids, which he "fans out" in front of women to help give himself a more tough, masculine appearance. However, in the last chapter he is publicly described by his client Maria Ruskin as "doing something weird with his neck", which deeply wounds his ego.